Company of One Why Staying Small Is the Next Big Thing for Business (Paul Jarvis)

In 'Company of One,' Paul Jarvis challenges the conventional wisdom that a business must constantly grow to be successful. Instead, he presents a compelling case for building a purposefully small, resilient, and highly profitable enterprise. This book argues that by staying lean and focusing on autonomy, sustainability, and direct customer relationships, entrepreneurs can create a business that serves their life, not the other way around. Readers will learn how to question the default growth mindset, build systems for efficiency over expansion, and cultivate a loyal customer base that values quality over quantity.

This book is ideal for freelancers, solopreneurs, small business owners, and any professional feeling burnt out by the relentless pressure to scale. Beginners will find a refreshingly accessible roadmap for starting a business on their own terms, while seasoned entrepreneurs will discover powerful strategies for simplifying their operations and increasing profitability without the stress of managing a large team. The key benefits include achieving greater personal freedom, building a more resilient and adaptable business model, and finding deeper satisfaction in your work by defining success on your own terms.