The Lean Startup How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Ries)

The Lean Startup methodology challenges traditional business planning, advocating for a cycle of rapid iteration and validated learning. Readers will learn how to build a 'minimum viable product' (MVP) to test their core assumptions, measure progress accurately with actionable metrics, and decide whether to 'pivot' or 'persevere' with their current strategy. This approach is designed to help entrepreneurs reduce market risks and avoid building products that nobody wants.

This book is an essential guide for aspiring entrepreneurs, startup founders, product managers, and intrapreneurs in established companies. It is particularly beneficial for beginners who are navigating the uncertainties of launching a new venture. By adopting the principles of continuous innovation, readers can dramatically increase their chances of creating a radically successful and sustainable business, saving significant time, capital, and effort in the process.