The Mom Test How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You (Rob Fitzpatrick)

The Mom Test is an essential guide for entrepreneurs and innovators who need honest feedback on their business ideas. The book's central premise is that everyone, including your own mother, will lie to you to protect your feelings. Instead of pitching your idea and asking for opinions, this book teaches you how to structure conversations around a customer's life, their past behaviors, and concrete problems they face. You'll learn to ask questions that reveal the truth about whether your solution is something people genuinely need and would pay for.

This book is perfect for first-time founders, product managers, and anyone involved in the early stages of a startup. By applying the principles in The Mom Test, you'll avoid wasting months or years building something nobody wants. You'll learn to identify genuine problems, validate your business model with real-world evidence, and make informed decisions about whether to pivot or persevere, ultimately saving precious time and resources.