Thinking, Fast and Slow - Daniel Kahneman

In this groundbreaking work, Nobel laureate Daniel Kahneman takes readers on a tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman reveals the extraordinary capabilities—and also the faults and biases—of fast thinking, and the pervasive influence of intuitive impressions on our thoughts and behavior.

This book is essential for anyone interested in psychology, economics, or decision-making, from beginners to seasoned professionals. Readers will gain profound insights into how choices are made in both their business and personal lives. The key benefits include learning to recognize cognitive biases that lead to errors in judgment, developing techniques to make better decisions, and understanding the machinery of thought that shapes our experiences of the world.